By Mary C. Long Brands and businesses are aware of the importance of content marketing, but many are still not seeing the return they’d like. Here are five common mistakes you’re still making and how to fix them. Thinking content marketing doesn’t apply to your business Just because you aren’t a major national or international brand doesn’t mean you can’t benefit from content...
The rise of digital, and social media in particular, has opened loads of new pathways for brands and consumers to connect, with even more platforms continuing to emerge. But the nature of these new channels has changed the way brands and consumers connect and, therefore, it comes with a whole new set of rules. Luckily, the common denominator is pretty simple:...
By Kimberlee Morrison Social media marketers have been plagued with a number of problems in recent years, and it seems that many find it difficult to keep up with the changing objectives. The 2016 State of Social Marketing report from Simply Measured provides valuable insight into the areas marketers need to work on. Some businesses are becoming more sophisticated in their understanding of...
By: Larry Kim Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that's even part of Google's core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve. Although having a high organic CTR is crucial, having positive...
By Matt Diederichs Influencer marketing. For savvy business owners staying up to date on social media tactics, it may seem like ‘influencers’ are all anyone’s talking about in 2016—and with good reason. A recent study found that influencer marketing pays an average of $11.20 in earned media value for every $1.00 of paid media spent. And it’s not only the big brands...
By Sydney Parker On the daily, Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. If that statistic doesn’t surprise you, you might be more impressed to learn that half of all new users signing up for Snapchat are over the age of 25. Don’t guffaw. You can learn a few things from these older users. Given...
By Sarah Dawley I know you’ve put months—maybe years—of effort into your Twitter, Instagram, Facebook, or Snapchat accounts. You’ve fine-tuned your content strategy, perfected your brand voice, and built relationships with your followers. But I’m going to suggest you hand it all over to someone else. Not forever, of course. I’m talking about a social media takeover, which is the act of inviting...
by Ajay Prasad Do you find that your business is struggling to generate new customers? When faced with such a daunting realization, it’s tough to even think twice about your online reputation. However, if online reputation management is not consistently on your to-do list, then your business is likely to run into problems. The Internet Is the Most Important Influencer of Our...
By Ash Read When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have some at least basic design...
By Brian Peters I consider myself a pretty lucky guy. I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges, and what their aspirations are on social media now and in the future has helped me...