Blog - Rainmaker Media Solutions
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Blog

Articles / 13.07.2016

Written by Jami Oetting When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature. And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. While we're talking about one-on-one communication, it's a worthwhile pursuit...

Articles / 13.07.2016

by Lindsay Kolowich Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice. That's why we curated...

Articles / 13.07.2016

By Dara Fontein Quentin Tarantino is said to handwrite all of his scripts. Exorcist director William Friedkin fired guns to terrify the actors and contribute to an anxious vibe on set. Stanley Kubrick was such a perfectionist that he set the world record for number of takes to get one shot. Werner Herzog repeatedly put his own life on the line...

Articles / 13.07.2016

By Spencer Wolfe For all the same reasons marketers love social media—its ease of use, low cost, and high number of users across the globe—so too do cybercriminals and scammers. As marketers continue to leverage social media, security becomes increasingly more important. The biggest companies on earth are turning to social media to engage with customers, drive business, and have their voices...

Articles / 13.07.2016

By James Mulvey Everyone can spot bad office etiquette when they see it: taking loud personal calls at your desk, cooking an Atlantic salmon in the office microwave, or bringing vicious dogs to meetings. But how aware are you of bad LinkedIn etiquette? For you and me—dear, smart, and socially advanced reader—these LinkedIn etiquette mistakes will seem like common sense. Yet, they...

Articles / 13.07.2016

By Stephen Gould Nowadays, smart tools are available to help evaluate the performance of social content. However, if you’re looking to dig deep into the ROI of your initiatives by connecting specific posts to revenue — and falling short — you’re not alone. Linking social content to revenue is challenging, as most people don’t convert through social media. However, if you’ve...