By: Dara Fontein When I was young, my summer holiday usually kicked off with a visit to the local library to sign up for the summer reading program. Kids around the city would eagerly devour book after book, in the hopes of the ultimate prize—a new book of their choice. As an adult, the fact that I can go and just...
By: Dara Fontein They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but there are a number of highly creative and clever Facebook ads that can make you forget that...
By Corey Wainwright Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe...
Written By: Laurel Borrowman You craft and curate content like a pro across Instagram, Facebook, YouTube, and a blog—but what about the mobile-only social media powerhouse that is Snapchat? With over 150 million daily users—60 percent of which are under 25—there’s huge potential for brands wanting to connect with a new and younger audience. But because posting to Snapchat is limited to...
By Eddie Shleyner In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the...
By Neil Patel You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. What they don’t realize is that it takes some serious effort to create great stuff. That article that is so easy for them to read is actually really difficult for you to write. Thankfully, through the sheer power of habits,...
By Neil Patel The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality. A writing personality is just as real, unique, and nuanced as your personality in everyday life -- except you only release it when you create content. And if you can create content that brims with personality, I...
By Adam Rogers The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust off your writing skills at one point or another. And there’s nothing worse than...
By Neil Patel I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard. But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I'll go over what I mean by "simple" in writing, and then give you eight tips on how to...
By Amanda Zantal-Wiener These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic. But many of us aren't sure where to begin. And...