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Blog

Articles / 05.12.2016

By Amy Mcilwain More than 5 million high net worth people in North America are using social media to assist with financial decision-making, according to LinkedIn. For financial advisors, social media represents a direct channel to their current and potential clients at a crucial time in their financial journeys. Indeed, 85 percent of financial advisors are already using social media for business,...

Articles / 05.12.2016

By Lindsay Kolowich Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. That's...

Articles / 05.12.2016

By Aaron Agius Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes,...

Uncategorized / 03.12.2016

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships...

Articles / 18.11.2016

Shopping online on Black Friday is now more “traditional” than hitting up brick-and-mortar stores, according to August 2016 research. Market Track and Qualtrics found that just over half of US internet users surveyed said they planned to shop digitally on Black Friday this year. That compared with 45% who would shop in stores the same day. While shoppers do still head...

Articles / 17.11.2016

As the technology industry came to grips in the last week with the reality of a presidential election that did not go its way, many in Silicon Valley landed on the idea that widespread misinformation spread online was a primary factor in the race’s outcome. On Monday, both Google and Facebook altered their advertising policies to explicitly prohibit sites that traffic...

Articles / 11.11.2016

Time for change? My website is fine! Why would I want to waste the money on a new one? Have you heard someone say this recently? Worse, have you said it yourself? Now may be the best time to invest in a new website. Here are 8 reasons why you need a new website: 8 reasons why you need a new website 1. Site is all...