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Articles

By Amy Mcilwain More than 5 million high net worth people in North America are using social media to assist with financial decision-making, according to LinkedIn. For financial advisors, social media represents a direct channel to their current and potential clients at a crucial time in their financial journeys. Indeed, 85 percent of financial advisors are already using social media for business,...

By Lindsay Kolowich Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. That's...

By Aaron Agius Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes,...

Shopping online on Black Friday is now more “traditional” than hitting up brick-and-mortar stores, according to August 2016 research. Market Track and Qualtrics found that just over half of US internet users surveyed said they planned to shop digitally on Black Friday this year. That compared with 45% who would shop in stores the same day. While shoppers do still head...

As the technology industry came to grips in the last week with the reality of a presidential election that did not go its way, many in Silicon Valley landed on the idea that widespread misinformation spread online was a primary factor in the race’s outcome. On Monday, both Google and Facebook altered their advertising policies to explicitly prohibit sites that traffic...

Time for change? My website is fine! Why would I want to waste the money on a new one? Have you heard someone say this recently? Worse, have you said it yourself? Now may be the best time to invest in a new website. Here are 8 reasons why you need a new website: 8 reasons why you need a new website 1. Site is all...

Image credit: pixeldeluxe / Getty Images Consumers today search everywhere to find what they need and want. They’re at home, they’re at work, and they’re on the go. This zigzagging customer journey makes it challenging for local businesses to discern why some consumers move in one direction while some move in the other. So, why do consumers choose one business over another? To...

by Rachel Sprung You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So why, oh why, does almost...

[vc_row][vc_column][vc_column_text]It’s Halloween time! My favorite thing to do this time of year, besides handing out candy to little monsters and princesses at my door, is to watch scary movies. I love a good scare: those classic horror movies where it’s all about the chase and the impending doom. There’s nothing more thrilling than slowly escalating music leading to a climactic...

By Sydney Parker Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe. Meanwhile, more than two-thirds of users create daily content,...