We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today - Rainmaker Media Solutions
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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

By Brian Peters

I consider myself a pretty lucky guy.

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges, and what their aspirations are on social media now and in the future has helped me tremendously along the way.

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers!

Well, I’m happy to change that. We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question:

What is the biggest project you’re working on?

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here.

Much love to the authors of this Medium post for inspiring us to write this article!


Today’s biggest social media projects

Huge thank yous to all the social media managers who responded to our survey. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too!

It was inspiring and motivating to see all the answers, from 150 marketers! (Many of the people I spoke with told me that they too wondered what other social media managers were up to.)

Below you’ll find all their answers. I hope it might give you a bit of inspiration from what everyone is working on, and further down we’re excited to share how we plan to put these learnings into action at Buffer.

The breakdown of social media projects

From a high level, here are some graphs that explain the types of projects that social media managers are working on at the moment. Keep reading to see each individual response after this section of charts.

More than 25% of social media managers said their #1 project was content creation.

Other themes included:

  • Increasing engagement
  • Growing an audience
  • Scheduling content
  • Event planning

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