21 Jun Why Every Marketer in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up
By Ash Read
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too.
Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have some at least basic design knowledge.
Thankfully, we live in a wonderful world where anyone can make the jump from novice to intermediate and create well-designed images for social media. There are tools like Pablo andCanva that make this design work achievable (and beautiful).
However, tools aside, if you want to take your marketing skills to the next level, improving your understanding of design is essential.
Have you ever wondered what might be possible with just a little extra design knowledge in your back pocket?
Turns out, to take your social media images from good to great, is a reasonable leap. And it all starts with a good foundation and understanding of some key design terms and principles.
If you’re looking to take your social media images to the next level and become a better marketer, check out this design dictionary for a crash course on how to better understand design.
53 design terms explained for marketers
1. Golden ratio
The golden ratio occurs with two objects which, once you divide the larger by the smaller, result in the number 1.6180 (or thereabouts). The most famous golden ratio is the golden rectangle, which can be split into a perfect square and a rectangle the same aspect ratio as the original rectangle. You might see this in image composition or website design and grid layout.
By using the golden ratio you can ensure your images are eye-catching and beautifully formatted. Here’s an example of the golden ratio being used to divide space between the body of a website and the sidebar:
Below is another example where the key elements of the design all fit within a different section of the Golden Ratio:
2. Rule of thirds
You can apply the rule of thirds by imagining a 3×3 grid lying on top of your image and then aligning the subject of the image with the guide lines and their intersection points (e.g. placing the horizon on the top or bottom line) or allowing the elements of the picture to easily flow from section to section.
Once you have your grid in place, the spots where the lines intersect each other indicate the prime focal areas within your design:
Typography, text, and font terms
“Typography is the visual component of the written word,” Practical Typography beautifully explains. All visually displayed text, whether on paper, screen or billboard, involves typography.
A serif is the little extra stroke or curves, at the ends of letters.
“Sans” literally means “without”, and a sans serif font does not include any extra stroke at the ends of the letters. View Full Article >>