By Anna Talerico I am in a unique position to espouse the virtues of sales and marketing alignment – I am the head of sales at my company and am married to our chief marketing officer. I know that sales and marketing alignment is critical to an organization’s success, and yet I also know the inherent challenges. I live with marketing...
By Joe Pulizzi As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech, and run out. For this event, however, I had the chance to have intimate conversations with a number of marketers at the largest transportation brands in the world. More...
By Ash Read GIFs are great. And they’re everywhere. We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF. And what’s more, we’ve found GIFs get great results! GIFs in tweets are one of our top tips for more Twitter engagement....
I’ve worked in digital since the dark days when we still called it “interactive.” Things were simpler. There was no Facebook or LinkedIn. An integrated campaign (which was a new term) meant one that included search-engine marketing, e-mails and banner ads. These resources were mostly given as added value on a print buy or an occasional microsite. Over the course...
By David Cohen Advertising on social networks is constantly evolving and shifting, making it that much more important for brands and agencies to keep up with the latest specifications. Banner maker and advertising application Bannersnack provided the infographic below, which shares that information for Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Snapchat and Reddit. View Full Article >> Article Compliments of: ...
Written by Lindsay Kolowich Everyone gets stressed at work at one time or another. And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done. But whether the stress you're feeling is in healthy...
Written by Alex Jones The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on. As a result, there are also a lot of opportunities for brands to join the conversation --...
Written by Bethany Cartwright You've probably heard people refer to themselves as "left-brained" or "right-brained" as a way to explain their dominating analytical or creative skills. But where do those terms come from? In the 1960s, Psychologist Roger Sperry and his colleagues conducted experimental split-brain surgeries on epileptic patients. By cutting the structure that holds the two hemispheres of the brain together, they...
Written by Lindsay Kolowich A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble. And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing...
Written by Lindsay Kolowich As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation. Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. And the statistics show it's...