by Jennifer Johnson Trying to go viral? It seems like everyone is these days. That's because having a post take off can benefit your brand’s reputation tremendously -- just look at how the blue and black dress (or was it white and gold?) affectedBuzzFeed’s traffic. While the success of a viral post often hinges on chance, my team at Alexa set out to...
By Sarah Dawley If there’s one thing that spreads faster on social media than word of a new Beyoncé album, it’s public outrage. In fact, as reported in the New York Times, “anger is the emotion that spreads the most easily over social media.” This means a small local issue has the potential to spiral into a full-blown international crisis quickly—something...
By Kendall Walters Whether you’re creating a social media marketing strategy, designing a campaign, or making a business case for using a particular platform, you need to start in the same place: research. The basis of any successful social activity is understanding the platforms, who uses them, and how. That’s why we’ve compiled this list of social media statistics to show what sets...
By Joe Cox Taking full advantage of customer testimonials and reviews is an effective way for a business to build trust in their brand. With surveys suggesting as many as 88 percent of people have used reviews to determine the quality of a business, the power of customer opinion cannot be overstated. Before we dive into the power of testimonials and how...
