27 Jun Brands: Learn the Language to Get the Most Out of Social
The rise of digital, and social media in particular, has opened loads of new pathways for brands and consumers to connect, with even more platforms continuing to emerge. But the nature of these new channels has changed the way brands and consumers connect and, therefore, it comes with a whole new set of rules.
Luckily, the common denominator is pretty simple: Be human. OK, to be fair, brands can’t really be human, and proposing that they could be shows no respect to humanity. So what’s a brand to do? Being self-aware enough to understand your role in the conversation is a good place to start. Here are some things to keep in mind:
It’s not about you
With social media in particular, people use it to escape, even if only for a few moments. They escape by connecting with their friends, or people they wish were their friends. They’re not here for you. It’s important to keep that in mind when you try to interject. We’ve all met some jerk at a party who keeps interrupting and trying to change the topic of conversation to themselves. No one likes that jerk, so don’t be that jerk. View Full Article >>