by Assaf Dudai Personalization is a growing segment of online marketing. If in the past a one-size-fits-all was enough, today’s audience demands more. The idea behind personalization is a straightforward one: personalize your message and you’ll see better results. Think about it like calling someone by their name instead of just shouting, “Hey you”; in which case are you more likely to...
By Sarah Dawley After graduating college I remember dramatically throwing myself onto my (mother’s) couch and complaining about my unsuccessful job hunt. “Every ‘entry level’ job wants ‘one to three years of experience’ but how are you supposed to GET experience if you can’t get an entry level job?!” I wailed. Not only did I lack a wealth of job experience to back...
By Amanda Wood With 400 million active users, it can be hard to stand out from the crowd on Instagram. It just isn’t enough anymore to create your account, post beautiful pictures every now and then, and like a few photos. Brands, influencers, and the everyday Instagrammer are stepping outside the 1080px by 1080px square box and pushing the boundaries on...
By Sarah Dawley Perhaps one of the greatest achievements of my life was being the ninth caller through to my local radio station and winning a copy of the Titanic soundtrack. At the time, this felt like a miraculous event. Without social media, there weren’t many ways to win things that didn’t involve frantically and repeatedly calling a phone number, or filling...
By Dara Fontein Even though Snapchat is said to have over 150 million daily users, many are still at a loss for where the app fits into their marketing plan. Think for a moment about some of your most embarrassing moments. Perhaps you fell off of a chair in the middle of a painfully hip, packed restaurant (me). Maybe you fell asleep...
By Brian Peters I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on the most important ones? From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety...
by Courtney Feairheller A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh reality is that your...
Written by Lindsay Kolowich With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagramare the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. But how do they know what's "smart"? That's where...
Marketers like to complain about how the era of the “distracted viewer” is taking its toll on their advertising returns. Call the teenager who peruses Snapchat or Instagram while watching Modern Family or the mom who is simultaneously online shopping, texting and watching her favorite programming “distracted,” if you will, but the reality is that today’s marketers have more consumer...
It is no longer news that we’re in a social-driven world. Facebook has more than 1.6 billion monthly active users, while Twitter has 305 million–numbers that are rapidly increasing. What very few people know, however, is that the increasing prominence of social media and the internet is actually rewiring our brain, literally. In a 2015 study conducted by Microsoft that surveyed 2,000...