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Blog

Articles / 02.08.2016

By Kendall Walters Even with the sun out and the beach calling, there was still plenty going down in the world of social in July. Snapchat was on a roll. The app launched Memories (a real game-changer), Bitmoji, and Suggest. Meanwhile, Twitter rolled out an online application process for verified accounts and Facebook hit 1 billion monthly Messenger users. We’ve pulled together all...

Articles / 26.07.2016

Written by Lindsay Kolowich Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it. Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer. But if you're a social media marketing manager who doesn't also happen...

Articles / 26.07.2016

Written by Karla Cook Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait? It's time to stop getting your hopes...

Articles / 26.07.2016

Written by Lindsay Kolowich Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google's copious...

Articles / 26.07.2016

 Dr. Peter J. Meyers It's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you're not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind. If you somehow haven't encountered a Featured Snippet searching Google over...

Articles / 26.07.2016

By Dara Fontein Perhaps you were walking your daughter down the aisle. Maybe you finally got the promotion you had been working so hard for. You might have just won your school’s spelling bee. Whatever your proudest moment was, it became a personal milestone and a standard by which you measure all other moments. Just like your other personal highlights, your...

Articles / 26.07.2016

By James Mulvey During normal business hours, Liam MacLeod works quietly in Hootsuite’s creative department. He edits videos. Drinks a lot of black coffee. And attends Hootsuite’s marketing brainstorms. In his spare time, though, he’s also managed to co-write a TV comedy show. Last year, his comedy team—a group of six high school friends—won $500,000 in production financing from the CBC, Canada’s...

Articles / 22.07.2016

By Sarah Dawley One morning a few years ago I finished my bowl of cereal, put everything away, started brushing my teeth while simultaneously putting on my shoes, and heard my roommate laughing at me from the couch. Suspicious of anyone even remotely happy at seven-something in the morning, I demanded she explain herself but all she said was, “open the...