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Blog

Articles / 08.06.2016

by Sam McIntire If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. VLOOKUPs, autofilters, and conditional formatting are critical pieces of any veteran’s arsenal -- and they’ve been making appearances in spreadsheets for years. But what most Excel users don’t know is that these features only represent a...

Articles / 08.06.2016

By Dara Fontein Have you ever seen those inspirational posters that declare “All I really need to know I learned in Kindergarten?” Taken from the book of the same name, these posters list teachings such as “play fair,” “say you’re sorry when you hurt somebody,” “be aware of wonder,” and “flush”—all unarguably sage pieces of advice. While I wouldn’t advocate you ignore...

Articles / 08.06.2016

By Sydney Parker These days using Facebook for business is a no-brainer. “Hashtag” and “emoji” may have been unprofessional-sounding buzzwords a few years ago, but no longer. Today Facebook has 1.09 billion active daily users. And those people are spending more than20 minutes a day perusing the platform. Whereas once upon a time a snazzy sign in the window and brochure-stuffed envelopes...

Articles / 08.06.2016

By Dara Fontein Imagine this: you’re in a meeting and giving a presentation to the top executives at your company. However, something’s off. You look down, and instead of your usual spiffy workplace attire, you’re wearing nothing at all. While this particular nightmare is said to signify that “you may be hiding something and are afraid that others can see right...

Articles / 02.06.2016

By David Cohen  Instagram’s confirmed its worst-kept secret: the launch of business profiles,analytics and the ability to boost posts. The Facebook-owned photo- and video-sharing network announced in anInstagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly thereafter and plans for global availability by year-end. Instagram described the new...

Uncategorized / 02.06.2016

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later....

Articles / 02.06.2016

Written by Lindsay Kolowich Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it's still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want your business' content to reach consumers,...

Articles / 02.06.2016

Written by Ellen Bartolino Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance. While aligning your sales and marketing teams sounds like a no brainer, it's...

Articles / 31.05.2016

Influencer marketing is a topic that is brought up at most meetings these days, and while it has been the core principle of a public-relations approach (third-party endorsement) it is fast becoming a channel of choice for many agencies, regardless of the sector in which they operate. Why is it becoming fashionable to talk about it? Because at first glance, it looks...