Image credit: pixeldeluxe / Getty Images Consumers today search everywhere to find what they need and want. They’re at home, they’re at work, and they’re on the go. This zigzagging customer journey makes it challenging for local businesses to discern why some consumers move in one direction while some move in the other. So, why do consumers choose one business over another? To...
by Rachel Sprung You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So why, oh why, does almost...
[vc_row][vc_column][vc_column_text]It’s Halloween time! My favorite thing to do this time of year, besides handing out candy to little monsters and princesses at my door, is to watch scary movies. I love a good scare: those classic horror movies where it’s all about the chase and the impending doom. There’s nothing more thrilling than slowly escalating music leading to a climactic...
By Sydney Parker Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe. Meanwhile, more than two-thirds of users create daily content,...
By: Dara Fontein Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work best? How many links should I use? You might have a lot of questions, but the bottom line is this: SEO is about...
By: Amanda Zantal-Wiener It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. We've all been there. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. But finally -- finally! -- it seems like...
By: Donné Torr As a social media manager, understanding how to leverage Facebook Ads for your marketing strategy is essential. Facebook Ads can transform your business’s social reach without hurting your budget. In this guide we’ll share with you everything you need to know about advertising on Facebook—from setting up a campaign to tracking results. Bonus: Download a free guide that reveals how to boost organic...
By: Sean Falconer Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. And the best part is, you only need to write 20% of the content -- the other 80% is written by experts in your niche. Sounds easy, right? It is, well, as long as you...
By: Sarah Dawley Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they permanently ink their bodies in honor of it. Some businesses continue to invest more time and money into Facebook, while some choose to focus on other social networks. Opinions are...
By Leslie Ye You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate. So it’s imperative that you...