By Ginny Soskey When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That's right -- it's...
By Bethany Cartwright There’s no doubt that Photoshop is an incredibly powerful tool for marketers. Photoshop has thousands of features, tools, settings, and shortcuts that have drastically changed and shaped graphic design and photo editing over the last few decades. With the sophistication of today’s design capabilities, however, comes the hassle of learning and staying up-to-date on Photoshop’s features. Whether you’re a Photoshop...
By Lindsay Kolowich You all know the Old Spice guy, right? The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet ...
By Ryan Holmes I was a couple years late to the party, but last winter I joined the 9 million-plus people who’ve watched the YouTube classic, “Cat in a Shark Costume Chases a Duck While Riding a Roomba.” The title is pretty much self-explanatory. But after I finished watching (and laughing), what I was really interested in was getting myself a...
By Kendall Walters By now you’ve heard that you will soon be able to include multimedia—including photos, videos, GIFs, polls, and Quote Tweets—in a Tweet without it counting towards Twitter’s 140-character limit. But for social media practitioners, that may not be the most significant change Twitter announced. Also included their Tuesday, May 24 announcement, Twitter revealed a significant change to the platform: now...
By Dara Fontein It seems like you can’t turn anywhere this year without hearing about polls. Who’s leading in the polls? What do the poll results mean for the future? Are the polls rigged? Has the word “poll” lost all meaning? If we’re talking about Twitter Polls, the answer is a resounding “no.” Twitter polls bridge the gap between customers and brands,...
By Kristina Cisnero Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence...
By Kendall Walters May 2016 shall go down in social media history as the month when Instagram rolled out a brand-new, rainbow-hued logo (much to the chagrin of many users). But that wasn’t all that happened in May. Twitter announced significant changes to its 140-character limit and Facebook made a bunch of changes to its advertising platform Audience Network. Without any further ado,...
By Brian Peters When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But with each new post came new learnings about Facebook marketing best-practices until it finally came to a point where I could explore all of the awesome features that Facebook has to...
By Ash Read Social media management can be extremely time-consuming. But there are also so many ways to boost your social media marketing and improve your social media profiles in just a few minutes. In this post, I’d love to share 15 ways you can improve you social media marketing in under an hour. Some of these tips are super-quick optimizations and others focus...