By Ash Read GIFs are great. And they’re everywhere. We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF. And what’s more, we’ve found GIFs get great results! GIFs in tweets are one of our top tips for more Twitter engagement....
By David Cohen Advertising on social networks is constantly evolving and shifting, making it that much more important for brands and agencies to keep up with the latest specifications. Banner maker and advertising application Bannersnack provided the infographic below, which shares that information for Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Snapchat and Reddit. View Full Article >> Article Compliments of: ...
Written by Alex Jones The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on. As a result, there are also a lot of opportunities for brands to join the conversation --...
Written by Bethany Cartwright You've probably heard people refer to themselves as "left-brained" or "right-brained" as a way to explain their dominating analytical or creative skills. But where do those terms come from? In the 1960s, Psychologist Roger Sperry and his colleagues conducted experimental split-brain surgeries on epileptic patients. By cutting the structure that holds the two hemispheres of the brain together, they...
Written by Lindsay Kolowich A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble. And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing...
Written by Lindsay Kolowich As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation. Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. And the statistics show it's...
by Assaf Dudai Personalization is a growing segment of online marketing. If in the past a one-size-fits-all was enough, today’s audience demands more. The idea behind personalization is a straightforward one: personalize your message and you’ll see better results. Think about it like calling someone by their name instead of just shouting, “Hey you”; in which case are you more likely to...
By Sarah Dawley Perhaps one of the greatest achievements of my life was being the ninth caller through to my local radio station and winning a copy of the Titanic soundtrack. At the time, this felt like a miraculous event. Without social media, there weren’t many ways to win things that didn’t involve frantically and repeatedly calling a phone number, or filling...
By Dara Fontein Even though Snapchat is said to have over 150 million daily users, many are still at a loss for where the app fits into their marketing plan. Think for a moment about some of your most embarrassing moments. Perhaps you fell off of a chair in the middle of a painfully hip, packed restaurant (me). Maybe you fell asleep...
By Brian Peters I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on the most important ones? From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety...