31 Video Marketing Statistics to Inform Your Strategy - Rainmaker Media Solutions
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31 Video Marketing Statistics to Inform Your Strategy

31 Video Marketing Statistics to Inform Your Strategy

Written by Lindsay Kolowich

As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

And the statistics show it’s working quite well. Did you know, for example, thatincluding video on a landing page can increase conversion rates by 80%? Or that92% of mobile video consumers share videos with others?

Download our free guide here to learn how to create high-quality videos for social media.

To learn more about how video marketing can help convert customers and increase interaction with your brand, check out the infographic below from Hyperfine Media. It breaks down 31 compelling video marketing statistics into five categories: conversion rates, video users, user interaction, spending, and content.

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