Written by Karla Cook The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe. There is no bigger stage for celebrating advertising that...
Written by Ashley Carlisle Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself. While more...
Written by Jami Oetting When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature. And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. While we're talking about one-on-one communication, it's a worthwhile pursuit...
by Lindsay Kolowich Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice. That's why we curated...
By Dara Fontein Quentin Tarantino is said to handwrite all of his scripts. Exorcist director William Friedkin fired guns to terrify the actors and contribute to an anxious vibe on set. Stanley Kubrick was such a perfectionist that he set the world record for number of takes to get one shot. Werner Herzog repeatedly put his own life on the line...
By Spencer Wolfe For all the same reasons marketers love social media—its ease of use, low cost, and high number of users across the globe—so too do cybercriminals and scammers. As marketers continue to leverage social media, security becomes increasingly more important. The biggest companies on earth are turning to social media to engage with customers, drive business, and have their voices...
By James Mulvey Everyone can spot bad office etiquette when they see it: taking loud personal calls at your desk, cooking an Atlantic salmon in the office microwave, or bringing vicious dogs to meetings. But how aware are you of bad LinkedIn etiquette? For you and me—dear, smart, and socially advanced reader—these LinkedIn etiquette mistakes will seem like common sense. Yet, they...
By Emily Copp When you’re packing for a hiking trip, you know the contents in your pack can make or break the experience. If you’re prepared, you can weather any storm that comes your way. But if you’re ill prepared, you won’t fare so well. You’ll end up wet, cold, and wishing you had never left the house to begin with. Having...
By Joe Martin Mondays are generally pretty slow. I get up, check my email from the night before, read some news, take a shower, help get my boys ready for the day, kiss my wife goodbye, and head to work. This morning was a little different. As a head of social insights at Adobe, I soak up any news I can...
By Devin Doxey Social-media marketing is in an interesting state right now. In the last five years, there have been huge changes in social; it’s grown to be a strong contender as a marketing channel. However, because it’s still somewhat young, many companies don’t see social as a true marketing channel and are not using it to its full potential. Compare...