By: Dara Fontein Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work best? How many links should I use? You might have a lot of questions, but the bottom line is this: SEO is about...
By: Amanda Zantal-Wiener It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. We've all been there. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. But finally -- finally! -- it seems like...
By: Donné Torr As a social media manager, understanding how to leverage Facebook Ads for your marketing strategy is essential. Facebook Ads can transform your business’s social reach without hurting your budget. In this guide we’ll share with you everything you need to know about advertising on Facebook—from setting up a campaign to tracking results. Bonus: Download a free guide that reveals how to boost organic...
By: Sean Falconer Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. And the best part is, you only need to write 20% of the content -- the other 80% is written by experts in your niche. Sounds easy, right? It is, well, as long as you...
By Leslie Ye You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate. So it’s imperative that you...
By: Dara Fontein They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but there are a number of highly creative and clever Facebook ads that can make you forget that...
By Corey Wainwright Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe...
By Eddie Shleyner In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the...
By Neil Patel You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. What they don’t realize is that it takes some serious effort to create great stuff. That article that is so easy for them to read is actually really difficult for you to write. Thankfully, through the sheer power of habits,...
By Neil Patel The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality. A writing personality is just as real, unique, and nuanced as your personality in everyday life -- except you only release it when you create content. And if you can create content that brims with personality, I...