by Courtney Feairheller A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh reality is that your...
Written by Lindsay Kolowich With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagramare the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. But how do they know what's "smart"? That's where...
Marketers like to complain about how the era of the “distracted viewer” is taking its toll on their advertising returns. Call the teenager who peruses Snapchat or Instagram while watching Modern Family or the mom who is simultaneously online shopping, texting and watching her favorite programming “distracted,” if you will, but the reality is that today’s marketers have more consumer...
It is no longer news that we’re in a social-driven world. Facebook has more than 1.6 billion monthly active users, while Twitter has 305 million–numbers that are rapidly increasing. What very few people know, however, is that the increasing prominence of social media and the internet is actually rewiring our brain, literally. In a 2015 study conducted by Microsoft that surveyed 2,000...
by Sam McIntire If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. VLOOKUPs, autofilters, and conditional formatting are critical pieces of any veteran’s arsenal -- and they’ve been making appearances in spreadsheets for years. But what most Excel users don’t know is that these features only represent a...
By Dara Fontein Have you ever seen those inspirational posters that declare “All I really need to know I learned in Kindergarten?” Taken from the book of the same name, these posters list teachings such as “play fair,” “say you’re sorry when you hurt somebody,” “be aware of wonder,” and “flush”—all unarguably sage pieces of advice. While I wouldn’t advocate you ignore...
By Sydney Parker These days using Facebook for business is a no-brainer. “Hashtag” and “emoji” may have been unprofessional-sounding buzzwords a few years ago, but no longer. Today Facebook has 1.09 billion active daily users. And those people are spending more than20 minutes a day perusing the platform. Whereas once upon a time a snazzy sign in the window and brochure-stuffed envelopes...
By Dara Fontein Imagine this: you’re in a meeting and giving a presentation to the top executives at your company. However, something’s off. You look down, and instead of your usual spiffy workplace attire, you’re wearing nothing at all. While this particular nightmare is said to signify that “you may be hiding something and are afraid that others can see right...
By David Cohen Instagram’s confirmed its worst-kept secret: the launch of business profiles,analytics and the ability to boost posts. The Facebook-owned photo- and video-sharing network announced in anInstagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly thereafter and plans for global availability by year-end. Instagram described the new...
Written by Lindsay Kolowich Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it's still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want your business' content to reach consumers,...