By Stephen Gould Nowadays, smart tools are available to help evaluate the performance of social content. However, if you’re looking to dig deep into the ROI of your initiatives by connecting specific posts to revenue — and falling short — you’re not alone. Linking social content to revenue is challenging, as most people don’t convert through social media. However, if you’ve...
By Joe Martin When I left last week for vacation, everything was in its place. The garage door was closed, the AC was off, and the neighborhood was safe. Being mostly unplugged for seven days, I had no knowledge of the pandemic that had hit my wonderful state and country. When my plane landed, I saw multiple news headlines about Pokémon,...
Written by Jenny Beightol What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI, as seen in arecent study from Belly. How do you create a customer...
Written by Lindsay Kolowich As businesses grow and add new people to their team, they often face the challenge of having to move to a new office space. But there's a lot that goes into that decision. What kind of office space suits your team and team culture best? How can you set up a space that encourages productivity and invites growth? There are...
Written by Jami Oetting Many agency leaders think the path to success is through growth. Grow bigger, grow faster, and don't look back. But do they have the right business practices in place to actually achieve this? And are they prepared for the inevitable changes that occur as a company gets larger? 6 Questions to Ask Before Your Agency Grows 1) How do you want to grow? What...
Written by Lindsay Kolowich Have you ever looked around you -- at your desk, your room, your car, your garage -- and realized that the clutter has gotten out of control? Don't worry, we all have those moments. Everyone has a unique relationship with their "stuff." I, for example, have a drawer full of youth soccer jerseys I just can't seem to part...
Written by Karl Sakas We’ve all been there -- a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. That’s true whether...
Written by Ellen Bartolino As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel. But have you ever wondered if you're really getting the most value out of the channel? If you're not optimizing your emails for your mobile audience, you're missing out. Over 50% of emails are opened on a mobile device, making it crucial for marketers to...
Written by Lindsay Kolowich Ever feel like you're writing and creating the same kinds of stuff over and over and over again? Consistently coming up with new material and unique angles is really difficult. You might find yourself in a vortex of similar content that makes it hard to find information you didn't already know. It's hard to stay inspired, too. There is...
By Kendall Walters June was yet another busy month on social. Twitter released a lot of new changes—a lot a lot—longer video, Promoted Tweet Carousels, and two new companion apps. Meanwhile, Facebook released its own set of emoji and Instagram hit 500 million users. Find out all the social media news worth knowing from all the major platforms in our June 2016 roundup. Twitter Pre-roll automation...