02 Jun The Essential Guide to Sales & Marketing Alignment
Written by Ellen Bartolino Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance. While aligning your sales and marketing teams sounds like a no brainer, it's...