By Dara Fontein You wouldn’t launch a business without knowing exactly who your potential customers are, and the same can be said about your Facebook strategy. The more you know about the people who make up your Facebook community, the easier it is to create and share content that they will find valuable. Relying on a classic spray and pray method—where...
By Michael Aynsley If Instagram marketing is a medieval battlefield, you, the social media pro, are the gallant knight and the hashtag is your trusted sword. Wield it well and you will bring honor (brand awareness) to your noble kingdom (company). This guide will teach you how to be as prolific with the Instagram hashtag as Sir Lancelot was said to be...
By Kendall Walters Even with the sun out and the beach calling, there was still plenty going down in the world of social in July. Snapchat was on a roll. The app launched Memories (a real game-changer), Bitmoji, and Suggest. Meanwhile, Twitter rolled out an online application process for verified accounts and Facebook hit 1 billion monthly Messenger users. We’ve pulled together all...
By Sarah Dawley When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many social media managers fall back on the easy answers: we gained this many new Twitter followers, this many Retweets, this many Facebook shares, and so on. Sure, these social media metrics offer surface insights into how a campaign...
Written by Lindsay Kolowich Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it. Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer. But if you're a social media marketing manager who doesn't also happen...
Written by Karla Cook Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait? It's time to stop getting your hopes...
Written by Lindsay Kolowich Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google's copious...
Dr. Peter J. Meyers It's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you're not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind. If you somehow haven't encountered a Featured Snippet searching Google over...
By Dara Fontein Perhaps you were walking your daughter down the aisle. Maybe you finally got the promotion you had been working so hard for. You might have just won your school’s spelling bee. Whatever your proudest moment was, it became a personal milestone and a standard by which you measure all other moments. Just like your other personal highlights, your...
By James Mulvey During normal business hours, Liam MacLeod works quietly in Hootsuite’s creative department. He edits videos. Drinks a lot of black coffee. And attends Hootsuite’s marketing brainstorms. In his spare time, though, he’s also managed to co-write a TV comedy show. Last year, his comedy team—a group of six high school friends—won $500,000 in production financing from the CBC, Canada’s...