By Kendall Walters May 2016 shall go down in social media history as the month when Instagram rolled out a brand-new, rainbow-hued logo (much to the chagrin of many users). But that wasn’t all that happened in May. Twitter announced significant changes to its 140-character limit and Facebook made a bunch of changes to its advertising platform Audience Network. Without any further ado,...
By Brian Peters When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But with each new post came new learnings about Facebook marketing best-practices until it finally came to a point where I could explore all of the awesome features that Facebook has to...
By Ash Read Social media management can be extremely time-consuming. But there are also so many ways to boost your social media marketing and improve your social media profiles in just a few minutes. In this post, I’d love to share 15 ways you can improve you social media marketing in under an hour. Some of these tips are super-quick optimizations and others focus...
By Ash Read Every second, on average, around 6,000 tweets are sent on Twitter, which translates to over 500 million tweets per day! Did you know you could search every single one of them? (Plus the multi-million profiles attached to them!). Twitter has an amazing, yet somewhat little-known Twitter Advanced Search tool to help you find exactly what we’re looking for. Looking to find your next customers?...
By Ash Read It’s been another fast-paced, exciting week in the world of social media. In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Let’s dive in! What’s new in social this week Facebook testing content categories Facebook’s mission is to make News Feed content as...
by Brian Peters Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? If you’re anything like me, that’s a reoccurring thought! For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following,...
Written by Brian Peters You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographicthat you spent hours to create. All you have to do is queue it up in Buffer and watch it take off, right? I’ve been there, and I wish it were true! Social media...
by Brian Peters What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere: In the coming months, we’re introducing new ways for you to express even more with a Tweet: https://t.co/l1sWRvXWqr pic.twitter.com/zzhWpRcABs — Twitter (@twitter) May 24, 2016 Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media...
by Ellen Bartolino We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%? It sounds...
Written by Erik Devaney There's no denying that Adobe Photoshop is a powerful photo editing tool, with loads of built-in features and effects. In fact, if you're a marketer with little (or zero) photography or graphic design experience, Photoshop can sometimes feel a bit overwhelming. Oppositely, however, if you've spent years learning the ins and outs of Photoshop, you might now be arriving...