By Ryan Holmes She’s got 225,000 Facebook likes, knows her way around a selfie stick, and posts updates that get reshared hundreds of times. And she isn’t a Kardashian. She’s Meg Whitman, the 59-year-old CEO of Hewlett Packard Enterprise. While teens (and lately, brands) flock to Snapchat and the rest of us wrestle withTwitter’s new character counts, business leaders are migrating to...
By Emily Copp Google Plus is a somewhat unappreciated friend. We know it’s important, but we don’t give it much attention or love—it’s often neglected in favor of other social networks. Like any good companion, you need to give Google Plus the time it deserves to experience the benefits. It has over 300 million active users and has recently been folded into...
By Dara Fontein Your boss comes to you and says, “Put out a social media RFP,” and your silent response is, ‘What is a social media RFP?’ A company will issue an RFP, or request for proposal, when they need an outside solution to a business problem. So by putting out a social media RFP, your organization is asking digital agencies that...
Written by Lindsay Kolowich Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016,...
By: Rand Fishkin The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies...
As SEOs, we often find ourselves facing new changes implemented by search engines that impact how our clients' websites perform in the SERPs. With each change, it's important that we look beyond its immediate impact and think about its future implications so that we can try to answer this question: "If I were Google, why would I do that?" Recently, Google...
Written by Courtney Seiter I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. Some of...
Written by Kevan Lee You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus, with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social, a digital agency based in Nottingham, UK, takes this focused approach with every new client...
Written by Alexi Lambert Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths! 1) “Content creation is inbound marketing.” There’s...
Written by Jami Oetting In Lady Windermere's Fan, one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing." It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. In the end, that usually...