40 Core Philosophies From the Most Famous Marketers in History - Rainmaker Media Solutions
post-template-default,single,single-post,postid-3272,single-format-standard,ajax_fade,page_not_loaded,,paspartu_enabled,paspartu_on_bottom_fixed,wpb-js-composer js-comp-ver-6.13.0,vc_responsive

40 Core Philosophies From the Most Famous Marketers in History

40 Core Philosophies From the Most Famous Marketers in History

Written by Courtney Seiter

I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us.

For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older.

Some of its wisest teachings are hundreds of years old. Some of its big lessons happened only months ago. And for every brilliant marketer and thinker mentioned here, there are likely 10 more I haven’t thought of. (Would love to hear your picks in the comments!)

Nonetheless, I hope there’s some wisdom for the ages below. I loved learning about each personality and philosophy, and hope you will too. Here are 40 essential lessons from some of the most famous marketers in history.

1. ‘A brand is a contract’

simon clift

Who: Simon Clift

What: The former Chief Marketing Officer of Unilever likes to say “a brand is the contract between a company and consumers.” The consumer has choices, and can simply choose to enter a contract with another brand if they find a company “in breach” of the contract. Are you holding up your end of the bargain with consumers?

2. ‘Always be closing’

glengarry glen ross

Who: Alec Baldwin in Glengarry Glen Ross

What: This famous line from Glengarry Glen Ross is a well known sales mantra expressing that everything you say and do should be done with only one goal in mind: closing the deal. A more modern, less ruthless take for today’s world? The customer is always listening and evaluating. Even if you’re not consciously selling, everything you do is part of your marketing.

3. ‘Appeal to the reader’s self-interest’

John Caples

Who: John Caples

What: One of the most famous copywriters of all time, Caples hit on a winning formula early with this ad:


The ad works because it doesn’t sell piano lessons, it sells self-esteem. (And who doesn’t want that?) Caples would repeat this formula again and again, each time appealing to a reader’s deepest self-interest. How can you go deeper in your marketing to know your customers’ self-interest motivation?

4. ‘Become interested’

Dale Carnegie

Who: Dale Carnegie

What: We are pretty big Dale Carnegie fans at Buffer, and his advice to truly be interested in others is no small part of why.  One of his famous quotes on the topic: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” View Full Article >>

Article Compliments of:


No Comments

Sorry, the comment form is closed at this time.