28 Jun Busted! 23 Marketing Myths Held By (Some) Industries
Written by Alexi Lambert
Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true.
Time to bust these myths!
1) “Content creation is inbound marketing.”
There’s a common misconception that “creating more content is all we need to do.” Don’t get us wrong. We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process.
But content is only one piece of the puzzle. The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others.
2) “Inbound Marketing is an Internet ‘fad’ that will pass.”
Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Fortunately, that leaves a clear runway for the firms who desire to be the leaders in their industries by taking advantage of the huge opportunities afforded through inbound marketing.
In fact, according to HubSpot’s “State of Inbound 2015” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.” And trust us, once one firm gains the advantages of inbound marketing in your industry, the others will want to follow. Just try not to be the last one to get to bat.
3) “It’s hard to determine the ROI of inbound marketing.”
Somewhere along the way the myth was created that it’s difficult to measure ROI with inbound marketing. Fortunately, this myth couldn’t be more wrong. With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale.
According to the “State of Inbound 2015” report, marketers who saw a higher marketing ROI in 2014 were more likely to have used marketing automation software. This software allows you to easily check your analytics to see what is working and not working. Respondents to the marketing survey whose teams checked marketing metrics three or more times a week were over 20% more likely to see an increased ROI in 2015.
4) “Digital marketing is a cost, not a revenue generator.”
This myth is actually backwards. The truth is digital marketing is a revenue generator, not a cost. When you think about it, digital marketing has an infinite shelf life. It provides higher return-on-investments over a longer period of time. Outbound marketing, on the other hand, has a shorter shelf life, with unpredictable and lower ROI’s.
According to HubSpot’s “State of Inbound 2015” report, “inbound efforts achieve higher ROI than outbound regardless of company size or total marketing spend.” In fact, every company they surveyed, regardless of marketing spend, “was three times as likely to see higher ROI on inbound marketing campaigns than on outbound.” There’s a time for sprints, and there is a time for marathons. Shoot for the marathon. The reward is higher and the distance reached is farther.
5) “Having a website is good enough.”
No more of this “if you build it, they will come” mentality. You have to put yourself out there for people to notice you. Hundreds, maybe thousands of companies are competing with you on the web for your ideal client’s business.
If you are not putting yourself in front of them on that digital screen with valuable information that catches their eye and helps answer their questions, you most likely will not be discovered. And you definitely will not be able to use the most effective and valuable tool to grow your business – the Internet. We no longer live in a world where you can simply have a website and that’s good enough. View Full Article >>