3 Data Scares and How To Overcome Them

It’s Halloween time! My favorite thing to do this time of year, besides handing out candy to little monsters and princesses at my door, is to watch scary movies. I love a good scare: those classic horror movies where it’s all about the chase and the impending doom. There’s nothing more thrilling than slowly escalating music leading to a climactic fright that gets your heart racing.

For marketers, the chase and sense of doom can be omnipresent in an omni-channel world, where they race daily to engage with customers. Here are some scares that marketers couldn’t easily run from — until now.