5 Unusual Snapchat Marketing Campaigns That Actually Worked

28 Oct 5 Unusual Snapchat Marketing Campaigns That Actually Worked

By Sydney Parker

Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe. Meanwhile, more than two-thirds of users create daily content, with the average person spending 25 to 30 minutes in the app. That’s a big opportunity for marketers.

If you’re not yet familiar with how to use Snapchat for business, check out our Snapchat for Beginners and Snapchat for Business guides to get a feel for it. Once you’ve absorbed the basics, head back over here for some marketing inspiration.

How are other brands using Snapchat? Let’s take a look at some of the most unusual Snapchat marketing campaigns that actually worked.

1. The Snapchat pop-up coffee shop campaign: Netflix Gilmore Girls revival  

In October 2016, Netflix took over 200 coffee shops to recreate the fictional café Luke’s from Gilmore Girls. Each cafe served up free coffee in Luke’s cups to promote the four-part series that premieres on the video-streaming service in November. Snapcodes—unique, scannable codes—were printed on 10,000 cups that were distributed at the pop-up cafes.

Gilmore Girls fans and coffee consumers opened the Snapchat app and took a picture of the decal. Then Snapchat prompted them to apply the sponsored filter to their photos for one hour.