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Consumers today search everywhere to find what they need and want. They’re at home, they’re at work, and they’re on the go. This zigzagging customer journey makes it challenging for local businesses to discern why some consumers move in one direction while some move in the other. So, why do consumers choose one business over another? To answer the question, business owners must focus on three essential principles: knowing your audience, establishing your online presence, and making it easy for people to find you.

Know your audience.

Consumers value different types of information when they make buying decisions. Primary information consists of the critical basics like price, availability of the product or service and business location.


Article written by: Allison Checchi
View full article: https://www.entrepreneur.com/article/284634