Social Media News You Need to Know: July 2016 Roundup - Rainmaker Media Solutions
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Social Media News You Need to Know: July 2016 Roundup

Social Media News You Need to Know: July 2016 Roundup

By Kendall Walters

Even with the sun out and the beach calling, there was still plenty going down in the world of social in July.

Snapchat was on a roll. The app launched Memories (a real game-changer), Bitmoji, and Suggest. Meanwhile, Twitter rolled out an online application process for verified accounts and Facebook hit 1 billion monthly Messenger users.

We’ve pulled together all the social media news you need to know—big and small—from all the major platforms.


Application process for verified accounts

On July 19, Twitter announced that they’ve created an online application process for accounts seeking verified status. Verified accounts on Twitter are designated by a blue icon featuring a white checkmark, which appears next to the account’s handle. It’s Twitter’s way of letting users know that an account belonging to an important individual or organization is authentic. Tina Bhatnagar explained in the announcement blog post: “Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers—no matter where they are in the world—to easily connect with a broader audience.”

Social Media News You Need to Know: July 2016 Roundup | Hootsuite Blog
Image via Hootsuite’s Twitter Account.

Redesign of Tweet compose

On July 20, Mashable reported that Twitter is testing a redesign for the Tweet composer in its iOS app. The test sees the app’s Tweet composer—which previously occupied its own tab—move to the top of users’ timelines. According to Mashable, a Twitter spokesperson has confirmed the experiment: “We want to make it easy for anyone to Tweet. To that end, we’re experimenting with ways to make the Tweet compose bar easier to access on Twitter for iOS, similar to the experience on”

Twitter Stickers

First announced back in June, Twitter rolled out Stickers on July 28. Stickers are colorful, Snapchat-like illustrations that users can add to photos on Twitter. The rotating library features hundreds of accessories, emoji, and props which users can resize and rotate to fit their needs. Twitter images featuring stickers are searchable by the sticker in what Twitter calls “a new visual spin on the hashtag.” View Full Article >>

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