08 Jun Twitter Marketing: The Essential Guide
By Dara Fontein
Have you ever seen those inspirational posters that declare “All I really need to know I learned in Kindergarten?” Taken from the book of the same name, these posters list teachings such as “play fair,” “say you’re sorry when you hurt somebody,” “be aware of wonder,” and “flush”—all unarguably sage pieces of advice.
While I wouldn’t advocate you ignore any of these tidbits of wisdom (especially the last one—you know who you are), I need to address the elephant in the room. When was the last time you heard of a group of 5-year-olds discussing the merits and wonders of Twitter marketing? As a content marketer or social media manager, your Kindergarten curriculum most likely didn’t include advice on how to engage with a Twitter community, share content, or Tweet like the pro that you are.
To make up for what you might have missed while you were busy learning the colors of the rainbow, we put together the following guide to Twitter marketing.
Why Twitter?
When devising a social media strategy, you have your choice of social networks to choose from. As our post “The Top Social Media Sites That Matter for Marketers”explains, “While it may seem like there’s a hot new social media network being launched every day, the truth is that there are currently a core group of platforms that are key to consider for your social media strategy.” With over 310 million monthly users, Twitter is undoubtedly one of these platforms.
Twitter is definitely one of my favorite social networks, and the place where I go for a good chunk of my news consumption, to interact with people and brands (i.e. @thejuicetruck “What is your lunch special today?”), and, finally, in search of comedy. As everyone’s Twitter experience is created by themselves when choosing who to follow, Twitter can have the perfect mix of professional, educational, and entertainment value.
Along with this reason for adding your organization’s content to Twitter’s mix, our post“125+ Essential Social Media Statistics Every Marketer Should Know in 2016” shares the following statistics that show why Twitter is a fundamental part of your social strategy:
- Of the 310 million users, 83 percent are active on mobile
- Every second, 6,000 Tweets are sent
- More than 130,000 active advertisers market on Twitter
- Twitter users are three times as likely as Facebook users to follow a brand, with49 percent of monthly Twitter users following brands or companies.
- Twitter is a place to interact with brands: 42 percent of users learn about products and services via Twitter, 41 percent of users provide opinions about products or services on Twitter, and 19 percent of users seek customer support on Twitter.
Now that you know the stats behind the social network, it’s time to think strategy. View Full Article >>
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