02 Jun How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.
If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence.
We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. The list is divided into three main categories depending on your goals for using Facebook:
25 Tips and Tricks for Marketing on Facebook
Tips for Your Facebook Business Page
1) Create a business Page, not a personal profile.
First thing’s first: You need to create a business Page — not a personal profile — to represent your brand. Pages look similar to personal profiles, but they include unique tools for businesses, brands, and organizations. Your fans can Like your Page to see updates from you in their News Feeds, which is something they can’t do for personal profiles.
Not only will this maximize Facebook’s business potential for you, but it’s actually against Facebook’s Terms of Service to use a personal account to represent something other than that person, like a business. If you’ve already created a profile for your business, you’ll want to convert it into a business Page, which you can learn how to do easily here.
Setting up a page is simple. Just visit this page and follow the step-by-step setup instructions.
2) Claim your Page’s vanity URL.
Once you’ve created your business Page, it’ll get a randomly assigned number and URL, like facebook.com/pages/yourbusiness/123456789. To make your Page more shareable and easier to find, you’ll want to create a recognizable vanity URL (e.g., http://www.facebook.com/hubspot).
To create a vanity URL, visit this page, then follow the instructions.
3) Add a great cover photo.
Facebook’s page design lets you feature a 851 x 315 pixel cover photo at the top of your business Page. You’ll want to optimize that cover photo to capture the attention of new visitors, encourage them to explore and learn more, and provide an effective mobile experience — all the while ensuring you’re following Facebook’s Page Guidelines.