Facebook for Business: How to Put the Platform to Work for Your Brand

08 Jun Facebook for Business: How to Put the Platform to Work for Your Brand

By Sydney Parker

These days using Facebook for business is a no-brainer. “Hashtag” and “emoji” may have been unprofessional-sounding buzzwords a few years ago, but no longer. Today Facebook has 1.09 billion active daily users. And those people are spending more than20 minutes a day perusing the platform. Whereas once upon a time a snazzy sign in the window and brochure-stuffed envelopes were the only tools available to entice a consumer, now you can catch the eye of millions with a click of a button.

Great! Sign me up, you say. But does this mean I need start posting photos of my cat wearing pajamas? Not necessarily. Unless maybe you own a pet store (or a pajama store). Below you’ll find a practical strategy guide for any business eager to grow their presence on Facebook and drive sales through social media. But if you don’t have a Facebook for business page yet, read our post, 10 Steps to Create A Facebook Business Page (The Right Way), and then mosey on back to this guide.

Facebook for business tips

Set goals

Determine your benchmarks for success. Do you want to gain 100 Facebook followers? Or 1,000 Facebook followers? From what age range and industry? If the goal is too vague, you’ll never know when you’ve reached the finish line. So set goals that are clear, specific, and not open to interpretation. You can use the S.M.A.R.T. system goal setting model (in which goals must be: specific, measurable, achievable, realistic, and timely) as a guideline.

Know your audience

Who do you want to reach? You may already be intimately familiar with your ideal customer, but it never hurts to reexamine your target demographic. Ask yourself: How old are they, and where do they live? How can your business improve their quality of life? Would one group be more interested in specific messages, products, or services? A sale or a timely offer? Facebook for business has amazing features for tracking demographic data. Learn them. Use them. Find out who wants what you’ve got.

Create audience personas. A good audience persona isn’t just a list of personality traits and interests. It’s a full picture of your customer as a human being—of who they are and who they want to become. Dig deep to uncover their goals and aspirations. Find their pain points and discover why they need you now. But don’t stop there. Fully flesh out this hypothetical customer with likes, dislikes, hopes, and dreams. What’s in their fridge? Do they give to charity? Gamble in Vegas? Watch cheesy comedies? Recycle? Own livestock? Play violent video games? Make salsa? Salsa dance? The possibilities are endless. Name your persona. Draw your persona. Once you have a clear idea of who you want to reach, you can create engaging content for the customer of your dreams. View Full Article >>

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