02 Jun Instagram Introduces Business Profiles, Analytics, Promoted Posts
By David Cohen
The Facebook-owned photo- and video-sharing network announced in anInstagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly thereafter and plans for global availability by year-end.
Instagram described the new features as follows:
Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text, email with a tap of the contact button, as well as get directions. Business profiles also unlock access to insights and the ability to promote.
These insights give businesses actionable information about who their followers are and which posts are resonating the most—all from within the Instagram mobile app. By learning more about the behavior and demographics of your audience, you are more apt to create relevant and timely content.