31 May Never Miss a Thing: 11 Powerful Social Media Monitoring Tools
By Kristina Cisnero
Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence and brand sentiment.
Social media monitoring (also known as social listening) allows you to gain powerful insight into your customers, competitors, and industry influencers. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities. However, acquiring these insights takes time, and the use of the right tools.
To help you choose which social media monitoring tools to use, we’ve compiled a list of 11 tools to get you started—all of which are available in the Hootsuite App Directoryor the dashboard itself. View Full Article >>
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