11 Little-Known Facebook Marketing Features You Can Try Today - Rainmaker Media Solutions
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11 Little-Known Facebook Marketing Features You Can Try Today

11 Little-Known Facebook Marketing Features You Can Try Today

By Brian Peters

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post.

No typos? No poorly-cropped images? No negative feedback? Sweet!

But with each new post came new learnings about Facebook marketing best-practices until it finally came to a point where I could explore all of the awesome features that Facebook has to offer.

For the more than 1.6 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it tough to keep up with all of the new features they’re rolling out on a daily basis.

That’s why I think it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user.

In the spirit sharing, here are 11 hidden Facebook marketing features for social media managers and marketers to try today!

1. Pages to Watch

Though we’ve written about the Facebook Pages to Watch feature in the past, it still warrants a top mention here because of its awesome capabilities. Marketers can follow up to 100 different brand pages, allowing for a quick comparison of page activity (filtered by top posts over the previous 7 days), engagement and audience growth to your own.

To access the Pages to Watch feature, click “Insights”

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Then find the Pages to Watch tab – directly under the “5 Most Recent Posts” section.

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Add the pages you’d like to watch to your list. Once they’re added, hover over the name, click, and watch the magic happen. Facebook provides a detailed view of every one of their posts from the current week. This allows you to quickly check the top posts from every page you follow in a matter of seconds.

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