Written By: Laurel Borrowman You craft and curate content like a pro across Instagram, Facebook, YouTube, and a blog—but what about the mobile-only social media powerhouse that is Snapchat? With over 150 million daily users—60 percent of which are under 25—there’s huge potential for brands wanting to connect with a new and younger audience. But because posting to Snapchat is limited to...
By Christina Newberry With 313 million monthly active users, Twitter is a huge social media network offering plenty of potential for meaningful connection. But with more than 500 million Tweetssent every single day, it can be tricky to stay on top of the most relevant content, get your Tweets seen, and maximize the time you spend on your Twitter activities. Fortunately, Twitter...
By Dara Fontein Think about the last big-ticket item that you bought. Chances are, you didn’t simply go to the store and pick out the first television that caught your eye. You probably spent some time researching the product and reading customer reviews so that you could make an informed decision. Thanks to social media, today’s consumer is more educated and equipped...
By Sydney Parker There’s a reason that the word meme rhymes with dream. The internet phenomenon is one of the best ways to kill time at work, make a friend laugh, or confuse your mom. It can also be a clever marketing tool when used with tact. But before we dive into how to use memes for your brand, let’s start...
By Michael Aynsley Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key. With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a...
By Rohan Ayyar It has been quite some time since Microsoft acquired LinkedIn, and the hubbub surrounding the acquisition seems to be finally slowing down. Nevertheless, the general consensus is that the network will stay a social giant, leaving behind its “professional” competitors. If nothing else, the buyout served as vindication for B2B businesses that rely on LinkedIn for prospecting, marketing and...
By Emily Copp It’s not always simple for brands in regulated industries to get on board with social media. There are risks, and the legal processes offered on traditional communication channels like email aren’t easily replicated. Now, thanks to technology—which allows brands to automate important regulatory processes—these companies can be on social in a safe and secure way. We chatted with Mike Pagani,...
By Christina Newberry Has this ever happened to you? You’re crafting a social social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and Facebook posts with photos get both more Likes and more comments. In fact, you’ve already found the perfect...
By Richard Sunley Social media now informs every aspect of the buyer’s journey—from first learning about a brand right through to post-purchase. Whether we’re looking for a new car or complaining about poor customer service, we’re increasingly turning to social media to do it. Take the example of the travel industry. In 2014, over 80 percent of travellers used social networks for inspiration...
By Aleece Germano By now, we’re all familiar with headline-making stories of social success: Oreo’s dunk in the dark tweet, Coca-Cola’s Share a Coke campaign, and the ALS Ice Bucket Challenge. But what’s a new brand to do when just starting out? How do start-ups fit social into their ever-evolving marketing plans? We spoke with three start-ups experiencing rapid growth and asked...