18 Oct How to Repurpose and Promote Existing Content on Snapchat
Written By: Laurel Borrowman
You craft and curate content like a pro across Instagram, Facebook, YouTube, and a blog—but what about the mobile-only social media powerhouse that is Snapchat?
With over 150 million daily users—60 percent of which are under 25—there’s huge potential for brands wanting to connect with a new and younger audience. But because posting to Snapchat is limited to mobile devices, cross-promoting and repurposing content can be tricky.
Sharing your latest Instagram post on Twitter or Facebook is as simple as toggling a switch, but with Snapchat, you can only capture, edit, and publish content in the app itself.
This restriction can make it comparatively clunky for social media marketers with whom time is of the essence (i.e. all social media marketers). Plus, content on Snapchat disappears after 24 hours.
For some brands, creating unique content for Snapchat can take up a lot of time that their marketing teams don’t have. But there are ways to leverage existing content for publishing and promotion on Snapchat.
Bonus: Download a free guide that reveals how to easily create and use a custom Snapchat geofilter to promote your business for as little as $5.
5 types of content you’re already using and how to repurpose it for Snapchat
How can you link back to your blog using Snapchat if there’s no hyperlinking? How can you hype your brand’s #tbt post when you forgot to save the throwback-worthy moment you snapped last month to Memories and it disappeared after 24 hours? Fear not. This crash course for simple workarounds makes repurposing existing content for Snapchat a breeze.
1. Blog posts
Compared to a social media post, blogs are a major time investment for both you as a content creator and your readers. While the debate continues about the optimal length of a blog post, it’s safe to say you should reserve your meatier topics for a text-heavy platform—Twitter has a 140-character limit for a reason.
Snapchat is a good way to to give your followers a sample of what to expect on your blog. Use it as a teaser—like a trailer for a movie.
How to tease your blog on Snapchat
- Open Snapchat
- Record a few interesting words as they’re being typed or scroll through a written post while recording a video
- Tap the T icon and type a message explaining a new post will be up soon
- Include your blog’s URL
- Post the video to your Story or send to selected followers
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