binuvpillai, Author at Rainmaker Media Solutions - Page 16 of 25
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Author: binuvpillai

By Sarah Dawley Perhaps one of the greatest achievements of my life was being the ninth caller through to my local radio station and winning a copy of the Titanic soundtrack. At the time, this felt like a miraculous event. Without social media, there weren’t many ways to win things that didn’t involve frantically and repeatedly calling a phone number, or filling...

By Brian Peters I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on the most important ones? From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety...

 by Courtney Feairheller A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh reality is that your...

Written by Lindsay Kolowich With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagramare the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. But how do they know what's "smart"? That's where...

Marketers like to complain about how the era of the “distracted viewer” is taking its toll on their advertising returns. Call the teenager who peruses Snapchat or Instagram while watching Modern Family or the mom who is simultaneously online shopping, texting and watching her favorite programming “distracted,” if you will, but the reality is that today’s marketers have more consumer...

It is no longer news that we’re in a social-driven world. Facebook has more than 1.6 billion monthly active users, while Twitter has 305 million–numbers that are rapidly increasing. What very few people know, however, is that the increasing prominence of social media and the internet is actually rewiring our brain, literally. In a 2015 study conducted by Microsoft that surveyed 2,000...

by Sam McIntire If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. VLOOKUPs, autofilters, and conditional formatting are critical pieces of any veteran’s arsenal -- and they’ve been making appearances in spreadsheets for years. But what most Excel users don’t know is that these features only represent a...

By Dara Fontein Have you ever seen those inspirational posters that declare “All I really need to know I learned in Kindergarten?” Taken from the book of the same name, these posters list teachings such as “play fair,” “say you’re sorry when you hurt somebody,” “be aware of wonder,” and “flush”—all unarguably sage pieces of advice. While I wouldn’t advocate you ignore...

By Sydney Parker These days using Facebook for business is a no-brainer. “Hashtag” and “emoji” may have been unprofessional-sounding buzzwords a few years ago, but no longer. Today Facebook has 1.09 billion active daily users. And those people are spending more than20 minutes a day perusing the platform. Whereas once upon a time a snazzy sign in the window and brochure-stuffed envelopes...