Written by Karla Cook Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait? It's time to stop getting your hopes...
Written by Lindsay Kolowich Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google's copious...
Dr. Peter J. Meyers It's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you're not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind. If you somehow haven't encountered a Featured Snippet searching Google over...
By Dara Fontein Perhaps you were walking your daughter down the aisle. Maybe you finally got the promotion you had been working so hard for. You might have just won your school’s spelling bee. Whatever your proudest moment was, it became a personal milestone and a standard by which you measure all other moments. Just like your other personal highlights, your...
By James Mulvey During normal business hours, Liam MacLeod works quietly in Hootsuite’s creative department. He edits videos. Drinks a lot of black coffee. And attends Hootsuite’s marketing brainstorms. In his spare time, though, he’s also managed to co-write a TV comedy show. Last year, his comedy team—a group of six high school friends—won $500,000 in production financing from the CBC, Canada’s...
By Sarah Dawley One morning a few years ago I finished my bowl of cereal, put everything away, started brushing my teeth while simultaneously putting on my shoes, and heard my roommate laughing at me from the couch. Suspicious of anyone even remotely happy at seven-something in the morning, I demanded she explain herself but all she said was, “open the...
By Hootsuite Let’s say your business has a big campaign coming up. You’ve got all the content for social ready to go, and then a last minute design change happens. Suddenly all the images you’ve saved are out of date and you have to go back into Google Drive—or Dropbox, or OneDrive, or whichever storage solution your businesses uses—get the updated...
By Sarah Dawley There’s nothing more frustrating than hitting a plateau on social media. You stop gaining new followers as quickly as you once did. You craft what you believe to be a hilarious yet relevant post only to watch it sadly sit on your timeline with zero likes or replies. You start scrambling to come up with new tactics to...
By Sydney Parker Instagram recently announced it has grown to a community of 500 million users. Of those half billion photo- and video-sharing fanatics, 59 percent use Instagram every single day and 35 percent of users visit several times a day, according to a 2015 Pew Research study of U.S. residents. The 59 percent figure reflects a 10-point increase from September...
By Marissa Burdett Content curation can be a critical part of a larger social media strategy. Instead of only focusing on creating great original content, there are big advantages to sharing content from outside sources, especially when you can add value to it. What is content curation and why is it important? The word “curate” means “to select, organize, and present, typically using...