01 Oct Growth Plays: 3 Start-Ups Share their Social Successes
By Aleece Germano
By now, we’re all familiar with headline-making stories of social success: Oreo’s dunk in the dark tweet, Coca-Cola’s Share a Coke campaign, and the ALS Ice Bucket Challenge. But what’s a new brand to do when just starting out? How do start-ups fit social into their ever-evolving marketing plans?
We spoke with three start-ups experiencing rapid growth and asked them about their secrets to social success. These trailblazers all have two things in common: they get creative with tactics and quickly optimize their strategies on the successes.
Q&A with Zeel: Finding bliss on Snapchat
Headquarters: New York, NY
Founded: 2010 by Samer Hamadeh
Zeel created their massage-on-demand concept in 2012. They were the first company to bring same-day, in-home massages to customers, giving them the opportunity to book a Zeel massage in seconds using the iPhone or Android app or via the company’s website. View Full Article >>