By Cici DeWaal Social media is no longer just about building communities and interacting but has emerged as a core business strategy and critical channel for customer acquisition. However, with organic reach declining, companies are quickly realizing new tactics and strategies require significant investments. In 2017, social media ad spend is projected to top $41 billion dollars. In Facebook’s Q1 2016 earnings...
By Cici DeWaal Getting the most from your marketing dollar isn’t as straightforward as it has been in the past. Social media has changed dramatically over the past few years, and marketers have had to quickly learn the art of using social advertising as part of an effective digital strategy. Why have social platforms evolved? Simple — they need to make money....
By Carl Sandquist It’s no secret that the vast majority of consumers are carrying mobile devices in some form. It’s also not a stretch to recognize that marketers have long clued-in to this fact, having adopted both aggressive and sometimes subtle mobile-marketing strategies to capitalize on this emerging cornucopia of opportunity. However, there’s still one fundamental property, inherent to these smart little...
Written by Jami Oetting Everyone is trying to manage cash flow. But no matter how buttoned up you might be in your process, it still could mean clients pay late, which messes with your stability. Here are nine strategies to make sure your clients are ready and able to pay your agency's invoices on time: 1) Watch for Red Flag Clients They always give themselves...
Written by Lindsay Kolowich What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following. While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain,...
Written by Karla Cook The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe. There is no bigger stage for celebrating advertising that...
Written by Ashley Carlisle Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself. While more...
Written by Jami Oetting When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature. And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. While we're talking about one-on-one communication, it's a worthwhile pursuit...
by Lindsay Kolowich Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice. That's why we curated...
By Dara Fontein Quentin Tarantino is said to handwrite all of his scripts. Exorcist director William Friedkin fired guns to terrify the actors and contribute to an anxious vibe on set. Stanley Kubrick was such a perfectionist that he set the world record for number of takes to get one shot. Werner Herzog repeatedly put his own life on the line...