by Brian Peters Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? If you’re anything like me, that’s a reoccurring thought! For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following,...
Written by Brian Peters You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographicthat you spent hours to create. All you have to do is queue it up in Buffer and watch it take off, right? I’ve been there, and I wish it were true! Social media...
by Brian Peters What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere: In the coming months, we’re introducing new ways for you to express even more with a Tweet: https://t.co/l1sWRvXWqr pic.twitter.com/zzhWpRcABs — Twitter (@twitter) May 24, 2016 Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media...
by Ellen Bartolino We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%? It sounds...
Written by Erik Devaney There's no denying that Adobe Photoshop is a powerful photo editing tool, with loads of built-in features and effects. In fact, if you're a marketer with little (or zero) photography or graphic design experience, Photoshop can sometimes feel a bit overwhelming. Oppositely, however, if you've spent years learning the ins and outs of Photoshop, you might now be arriving...
By Stuart McKeown During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. We knew that if we could increase our traffic numbers, our daily...
by Drew Price You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment ...
by Jennifer Johnson Trying to go viral? It seems like everyone is these days. That's because having a post take off can benefit your brand’s reputation tremendously -- just look at how the blue and black dress (or was it white and gold?) affectedBuzzFeed’s traffic. While the success of a viral post often hinges on chance, my team at Alexa set out to...
By Sarah Dawley If there’s one thing that spreads faster on social media than word of a new Beyoncé album, it’s public outrage. In fact, as reported in the New York Times, “anger is the emotion that spreads the most easily over social media.” This means a small local issue has the potential to spiral into a full-blown international crisis quickly—something...
By Kendall Walters Whether you’re creating a social media marketing strategy, designing a campaign, or making a business case for using a particular platform, you need to start in the same place: research. The basis of any successful social activity is understanding the platforms, who uses them, and how. That’s why we’ve compiled this list of social media statistics to show what sets...