By Debbie Hemely Does your social media need a boost? Do you want to add something to your online marketing? Trying new things can be fun and refreshing, for both you and your audience. In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts. View Full Article>> Article Compliments of: ...
By Kate Kiefer Lee Email marketing is a great way to reach your customers where they are without spending a lot of money. But it's a big responsibility, too—people don't give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind. View Full Article>> Article Compliments of: ...
By Zach Bulygo Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy...
By: Dara Fontein Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work best? How many links should I use? You might have a lot of questions, but the bottom line is this: SEO is about...
By: Amanda Zantal-Wiener It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. We've all been there. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. But finally -- finally! -- it seems like...
By: Donné Torr As a social media manager, understanding how to leverage Facebook Ads for your marketing strategy is essential. Facebook Ads can transform your business’s social reach without hurting your budget. In this guide we’ll share with you everything you need to know about advertising on Facebook—from setting up a campaign to tracking results. Bonus: Download a free guide that reveals how to boost organic...
By: Sean Falconer Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. And the best part is, you only need to write 20% of the content -- the other 80% is written by experts in your niche. Sounds easy, right? It is, well, as long as you...
By: Sarah Dawley Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they permanently ink their bodies in honor of it. Some businesses continue to invest more time and money into Facebook, while some choose to focus on other social networks. Opinions are...
By: Dara Fontein When I was young, my summer holiday usually kicked off with a visit to the local library to sign up for the summer reading program. Kids around the city would eagerly devour book after book, in the hopes of the ultimate prize—a new book of their choice. As an adult, the fact that I can go and just...
By: Dara Fontein They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but there are a number of highly creative and clever Facebook ads that can make you forget that...