Written by Lindsay Kolowich Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years. While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you...
Written by Lindsay Kolowich Practicing good inbound marketing means sending emails to people who actually wantto hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. You may often think to yourself, "Ugh. I just can't win." I've...
By: Larry Kim Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that's even part of Google's core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve. Although having a high organic CTR is crucial, having positive...
By Daniel Marks This was one of the first television commercials to ever air: Talking to the camera on a mic was the obvious way to leverage television: after all, that's how radio commercials worked. Now, advertisers could just put radio commercials on television. What an exciting new advertising medium! As it turns out, putting radio commercials on television wasn’t really the best use...
By Kendall Walters Even if you haven’t heard of Instant Articles yet, it’s likely you’ve seen them. Denoted by a lightning bolt icon on the image preview of articles on Facebook, Instant Articles are fast-loading versions of web stories that have been optimized for mobile. When users click on an Instant Article, they stay on Facebook to view the content, rather than...
By Emily Copp Unlike a lot of social networks, LinkedIn didn’t start out as the cool kid on the block. Case in point: my dad got an account before me. I remember him telling me excitedly, “You can connect with classmates and list your work experience!” Sounds thrilling Dad, I’ll jump right on that. But then something changed. While other networks were...
By Sarah Dawley “So how’s work going?” If you asked me this question while I was a social media manager, you’d get a different answer almost every day. On a good day, I felt unstoppable. I loved what I did and the brands I did it for. Other days, it felt like I was stuck running as fast as I possibly could...
By Anna Talerico I am in a unique position to espouse the virtues of sales and marketing alignment – I am the head of sales at my company and am married to our chief marketing officer. I know that sales and marketing alignment is critical to an organization’s success, and yet I also know the inherent challenges. I live with marketing...
By Joe Pulizzi As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech, and run out. For this event, however, I had the chance to have intimate conversations with a number of marketers at the largest transportation brands in the world. More...
By Ash Read GIFs are great. And they’re everywhere. We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF. And what’s more, we’ve found GIFs get great results! GIFs in tweets are one of our top tips for more Twitter engagement....