Top Instagram Demographics That Matter to Social Media Marketers - Rainmaker Media Solutions
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Top Instagram Demographics That Matter to Social Media Marketers

Top Instagram Demographics That Matter to Social Media Marketers

By Sydney Parker

Instagram recently announced it has grown to a community of 500 million users. Of those half billion photo- and video-sharing fanatics, 59 percent use Instagram every single day and 35 percent of users visit several times a day, according to a 2015 Pew Research study of U.S. residents. The 59 percent figure reflects a 10-point increase from September 2014 when 49 percent of Instagram users reported visiting the site on a daily basis. With this steady growth, who knows what the rest of 2016 will bring?

Since Instagram launched in 2010, it has become the go-to platform for visual storytellers around the globe. Who exactly are these millions of people Instagramming away on their phones every day? An intelligent understanding of Instagram demographics is essential for the savvy marketer. Let’s take a look at who’s using Instagram right now, and why.

Instagram gender demographics

Men, women, and folks beyond the binary find Instagram to be an excellent way to share photos and videos with friends. However, women like it just a little bit more. The2015 Pew Research study of U.S. residents found that more women use Instagram than men (the study did not track those who identify as gender non-conforming). The study showed that 31 percent of women and 24 percent of men regularly use Instagram to like, share, and post.

The same split goes for younger users. If you are hoping to sell your brand to teen girls on Instagram, you’re in luck. Among teenagers ages 13 to 17 years-old,  23 percent of girls and 17 percent of boys use Instagram.

A stellar example of a brand effectively using Instagram to appeal to women and girls is Nike. The athletic wear brand recently had great success reaching women and girls with an Instagram post about a sports bra. The Instagram post featured a curvy model stretching her arms in a Nike sports bra with the caption, “Sports Bra 101.” View Full Article >>


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