Social Media Crisis Management: How to Prepare and Execute a Plan

23 May Social Media Crisis Management: How to Prepare and Execute a Plan

By Sarah Dawley

If there’s one thing that spreads faster on social media than word of a new Beyoncé album, it’s public outrage. In fact, as reported in the New York Times, “anger is the emotion that spreads the most easily over social media.” This means a small local issue has the potential to spiral into a full-blown international crisis quickly—something no brand can afford.

With the right preparation and strategy, social media can be an essential tool for identifying potential crises as they emerge, and managing them effectively in order to minimize the damage to your brand and business. Here’s how.

How to prepare for a crisis on social media

The only reason the saying “hope for the best but prepare for the worst” has become somewhat of a cliché is because it’s really good advice. After all, the worst time to be deciding how to handle a crisis on social media is in the middle of said crisis. Here are two key ways to prepare ahead of time.
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