25 May How We Grew Our Instagram Followers by 60% with User Generated Content
by Brian Peters
Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from?
If you’re anything like me, that’s a reoccurring thought!
For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience.
With that in mind, I began studying hundreds of Instagram accounts, researching ways to gain a massive following, chatting with social media managers from different industries, and running a few experiments of my own. What I continually found was one Instagram strategy that brands appeared to be using above all others.
That strategy is the implementation of user generated content (UGC).
I decided to give UGC a try here at Buffer and the results were compelling. In under 3 months since implementing a user generated content campaign on Instagram, our account has grown by 60% – 5,850 to 9,400 followers and counting.
Here’s our handy guide to user generated content so that you may create a strategy of your own and see big results in Instagram follower growth and engagement.