The Facebook Algorithm: What You Need to Know to Boost Organic Reach - Rainmaker Media Solutions
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The Facebook Algorithm: What You Need to Know to Boost Organic Reach

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

By Kendall Walters

Facebook boasts a whopping 1.65 billion monthly active users. It remains the most-used social media site among all ages, accounting for one in every six minutes spent online and one in every five minutes spent on mobile.

Simply put: everyone uses Facebook and they use it a lot.

The Facebook algorithm determines what any one of those users sees in their News Feed at a given time. To say it has a huge impact on the Facebook experience would be a colossal understatement.

Fortunately, in the last few years Facebook has begun to tell us more and more about how the News Feed algorithm works, what it favors, what it doesn’t, and what it means for business Pages.

Become familiar with these levers and you’ll know which ones to pull to get your content seen by more people. Boosting organic reach is what it’s all about.

Table of contents

How to improve organic reach on Facebook

What is the Facebook algorithm?

Facebook’s core News Feed values

How does Facebook determine the algorithm?

What the Facebook algorithm takes into account

Other factors the Facebook algorithm considers

How you can impact what appears in your News Feed

How to improve organic reach on Facebook

The Facebook algorithm is a complicated beast—we go into detail about specific changes in a section below—but there are a few things brands can do to improve their organic reach.

We’ve compiled insights from Facebook’s News Feed FYI blog on what types of content the algorithm favors, so read on for some key takeaways on what brands can do to impact their chances of showing up in their followers’ News Feeds.

Quality content is key

What many of Facebook’s algorithm changes really come down to is quality. Sharing quality content is essential to not only being shown in News Feed, but having your content appear higher in users’ feeds.

Best practices in regards to quality:

  • Share high-quality content whenever possible
  • If you’re sharing links to articles or blog posts on your website, ensure that they’re quality content that readers will want to spend time with
  • Aim to be informative (in whatever way that makes sense for your business and your industry)
  • When you share videos, aim to choose ones that will resonate with your audience
  • Don’t reuse content from ads for organic Page posts as these posts will likely receive less organic distribution

Don’t be spammy

An extension of Facebook’s preference for quality content is its ongoing aversion to spammy content. View Full Article>>

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